Danny Sullivan,” or a singular, definite idea, like “evolution.” While simple, the impact of entities on search is huge – and it’s sadly one of the most overlooked areas of discussion in SEO. So today we're going to take action to remedy that in at least one area. Let's talk about reviews We're going to start our discussion in an area that we all tend to think of when we think of reviews… Business Entity Reviews From a research perspective, it can help to think of your business as the law does (if you're incorporated, at
least): it's a single, self-contained thing. It may be linked to other entities, but it is not the same as them, and an adjustment of these connections does not necessarily impact the business entity itself (a company can change of CEO by changing very little, for example). Let's see jewelry retouching service how it all works - and since a picture is worth 1000 words, let's look at a graphical representation of our business in the eyes of Google: OK, maybe this picture isn't worth 1000 words, but let's assume that's your case. Now let's add some natural connections.
Entities related to your business will appear in dotted red circles and blue arrows will establish the relationships between these entities. We now begin to illustrate how entities work. Your business entity is connected to other entities in ways that define many of its characteristics. If you want to simplify it, you can think of them as links to and from that entity. We'll cover this further below; for now, it's enough to understand that a business entity is connected to other entities that define what that business is, where it is located, who and what it is connected to, etc.