1 The demand of enterprises for graphic design professionals 1.1 Industry Development Status and Trend At present, the graphic design industry covers a wide range and has played an effective role in promoting consumption and economic growth, such as advertising design, poster design, book binding design, packaging design, picture book design and web design, etc., all belong to this category. Under normal circumstances, the graphic design industry can be divided into three levels. Printing factories, photo companies, and small studios belong to low-level design, while specialized design companies and advertising companies belong to middle-level design. At this stage, they belong to high-level design. There are few enterprises with professional design qualifications.
From the research on the development trend of the industry, Image Manipulation Service it can be seen that for the mass media and design industries, such as newspapers, magazines, publishing houses, advertising companies, etc., belong to different levels of graphic design work and have a greater demand for talents. In the current system of graphic design practitioners, only some of them have received systematic training in graphic design, while some designers have not graduated from relevant design majors. There are few design talents, and the huge market demand cannot be met. Therefore, it is a great opportunity for vocational schools. It is necessary to innovate the professional curriculum setting mode, and combine the market demand to cultivate low-level and middle-level graphic design talents as the training goal.
1.2 Professional skills and literacy requirements of practitioners in the graphic design industry In the current market, there is a large demand for talents with higher skills, strong sense of innovation and sense of responsibility, but many graduates majoring in graphic design are unemployed and cannot find their counterparts. There is a serious supply and demand. contradiction. Enterprises need two types of design talents, high-end and low-end. The former has higher design level and artistic literacy and can carry out project design independently; the latter is engaged in lower-level work and has no higher design requirements.