This article sorts out the product Pinduoduo in detail from the product level, and then analyzes how it has opened up a new world in the current e-commerce market. On July 26, 2018, Pinduoduo officially landed on the U.S. capital market, setting a new record for the fastest listing in the e-commerce industry. Up to now, Pinduoduo has exceeded 300 million users and has a monthly GMV of over 40 billion, becoming the third largest after Taobao and JD.com. Large e-commerce online sales platform. This article intends to analyze how Pinduoduo has opened up a new world in the current e-commerce market from the product level. Product Analysis Report Template -
Pinduoduo APP Product Analysis Report Image source: official website 1. Product overview Product name: Pinduoduo; Product version: iOS 4.50.0; Product positioning: social e-commerce leader; Product introduction: As the pioneer of new e-commerce, Pinduoduo is phone number list committed to integrating entertainment and social elements into e-commerce operations. Through the "social + e-commerce" model, more users can share benefits with fun and enjoy new sharing. shopping experience; Product slogan: "Pinduoduo, Pinduoduo, Spell a lot, save a lot..." 2. Product logic analysis 2.1 Product Features Pinduoduo has created an innovative e-commerce model of "
social networking + e-commerce" in China, aiming to allow consumers who are more conscious of price to buy goods at lower prices by using the group shopping model and sharing benefits through social platforms. From its name, it is not difficult to see that Pinduoduo is in the "Pin" group and the affordable "duoduo". 2.2 Product Structure The bottom of Pinduoduo is divided into five areas, namely the home page , search , recommendation , chat , and personal center . The product structure diagram is as follows: Product Analysis Report Template - Pinduoduo APP Product Analysis Report Mindmanager version 15 2.3 Product business logic flow chart Product