As a freelance Instagram marketing strategist, Tyler McCall knows the ins and outs of the platform.
In this 13-lesson course, he invites marketers and business owners to relook at the basics of building an engaged community. While the course was developed in conjunction with Iconosquare, you don’t need to use the social media analytics tool to follow the lessons.
Besides sharing how you can define your audience and set the right objectives, Tyler looks at how to craft attention-grabbing visuals, measure success through Iconosquare, and capitalize on comments and hashtags to build a community.
There’s also a bonus lesson on leveraging Instagram Stories to convert followers to your website or newsletter, plus class worksheets for an optional hands-on assignment.
Over 22,000 students have completed the course. And of those who rated it, 96% said it exceeded or met their expectations. Tyler walks the talk too: He’s got close to 50,000 followers on Instagram.
SIDENOTE. This course is free with a Skillshare trial.
4. Blogging for Business by Ahrefs
Instructor(s): Tim Soulo
Topic: Content marketing
Level: Beginner
Certification: No
Duration: 4h 50m
Available at: Ahrefs Academy
How did we grow the Ahrefs Blog to hundreds of thousands of monthly visits? That’s what this course aims to teach viewers. It’s part of Ahrefs Academy, our online school that features four detailed courses to help you improve as a content marketer with the Ahrefs toolset.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
Led by Ahrefs CMO Tim Soulo, Blogging for Business is spread over 11 modules and 40 lessons. These include foundational videos, such as key customer acquisition channels and growth strategies to know, idea generation tips, as well as tips on optimizing and promoting your content for further growth.
There are also bonus videos, including an in-depth chat with Noah Kagan, who is the brains behind the daily deals platform Appsumo. The best bit: No sign-up is required for this free course.
5. SEO Training Course by Ahrefs
Instructor(s): Sam Oh
Topic: Search engine optimization (SEO)
Level: Beginner
Certification: No
Duration: 2 hrs
Available at: Ahrefs Academy
This course will arm you with a foundational understanding of applying the SEO basics—including keyword research, on-page SEO, and link-building strategies to help you rank higher in search engines.
Guided by how Ahrefs achieved compounding growth through SEO, the course is broken into four modules and spread over 14 lessons. It concludes with a look at the importance of technical SEO and best practices to know.