As a freelance Instagram marketing strategist, Tyler McCall knows the ins and outs of the platform.
In this 13-lesson course, he invites marketers and business owners to relook at the basics of building an engaged community. While the course was developed in conjunction with Iconosquare, you don’t need to use the social media analytics tool to follow the lessons.
Besides sharing how you can define your audience and set the right objectives, Tyler looks at how to craft attention-grabbing visuals, measure success through Iconosquare, and capitalize on comments and hashtags to build a community.
There’s also a bonus lesson on leveraging Instagram Stories to convert followers to your website or newsletter, plus class worksheets for an optional hands-on assignment.
Over 22,000 students have completed the course. And of those who rated it, 96% said it exceeded or met their expectations. Tyler walks the talk too: He’s got close to 50,000 followers on Instagram.
SIDENOTE. This course is free with a Skillshare trial.
4. Blogging for Business by Ahrefs
Instructor(s): Tim Soulo
Topic: Content marketing
Duration: 4h 50m
Available at: Ahrefs Academy
How did we grow the Ahrefs Blog to hundreds of thousands of monthly visits? That’s what this course aims to teach viewers. It’s part of Ahrefs Academy, our online school that features four detailed courses to help you improve as a content marketer with the Ahrefs toolset.