Publishers and brands are analyzing the best ways to include video in their content and search marketing strategies. The focus will shift to YouTube. According to Think With Google, 85% of adults aged 18-49 use multiple devices at the same time, while two-thirds of users watch YouTube on a second screen while watching TV at home. Video and video ads present more opportunities and more chances to reach your target consumers. With a focus on online video, once you post a video on YouTube, quickly share it on relevant social platforms for that content. Additionally, with the launch of YouTube Unplugged in 2017, it remains to be seen how advertisers can take advantage of the subscription TV service. When it comes to social media, there are several ways to keep your business in front of your audience.
Facebook's introduction to live video, the inclusion of Stories on Instagram, and the release of Spectacles by Snapchat will hair masking service transform the way brands and businesses can promote their content in consumable and engaging formats. Advertising Continue reading below These three paths of video are evolving into how we tell visual stories. It's a way to nurture relationships and create an experience that resonates with your audience. Brands will experiment with video, from original creative to brand storytelling to brand awareness throughout 2017, and audiences will consume more video than ever. Leverage your search marketing and assisted conversions through the use of video content marketing.
A Closer Look at Progressive Web Apps Again, we're looking at moving to a mobile web. Google has just announced its first mobile index, which will rank and index a mobile site before a desktop site. You can learn more about mobile-first indexing here. With Progressive Web Apps, you'll see an app-like experience in your mobile browser. Complement your SEO efforts and your website with PWAs, providing an amazing user experience. It's an app-like experience on a normal mobile browser. Although it is not necessary for all businesses, it can help and benefit from your presence in searches. Advertising Continue reading below For users with limited internet access, PWAs offer low data usage and easier navigation with its highly responsive layout. As some brands have begun to take advantage of this, look to this aspect of search marketing to progress throughout 2017 and beyond.