Ambush marketing during the World Cup To benefit from the popularity of the World Cup, an interesting ambush was developed, as it was implemented for the Sochi Winter Olympics marketing campaign. Definition of Ambush Marketing Ambush marketing refers to marketing practices designed to capitalize on the media attention of a major event rather than the event sponsor.
Ambush marketing can be classified as a means of Philippines WhatsApp Number List guerrilla marketing, or parasite marketing. To avoid free-riding, FIFA has tried to limit the visibility of non-sponsors through internal rules. For example, companies that own the naming rights to football stadiums are not allowed to use those names during tournaments.
For example during the World Cup in , the one in Cologne was called ö. Application examples of ambush marketing However, in principle, everyone is allowed to report on events, thus taking advantage of the huge public interest to free ride for their own ends. Now take advantage of this with TV commercials. A clip can be seen in which the Bull Oracle, Dog Oracle, Water Container.